#1: Style Mafia: I just stumbled across this Miami-based brand, and I’m obsessed. It was founded in 2013 by fashion blogger Simonett Pereira, and the clothing is meant to look like luxury fashion but at an affordable price-point. Simonett has been quoted as saying she wanted to provide clothing for the girls who have a gap between their social life and their income level. Insert clapping emoji here.
#2: Private Party is one of my favorite go-to brands for sassy apparel and the perfect Christmas gift for just about anyone. They’re the company behind the high-cut one-pieces that you’ve seen every basic (myself included) wear. The company constantly updates their offerings to reflect pop culture references…i.e. One of their latest shirts reads, “Only bought this tee so you can take it off”- a shoutout to a fan favorite from Taylor Swift’s latest album.
#3: Roberta Roller Rabbit is one of those sneaky brands that has the cutest resort apparel and jewelry. The clothes are a fusion of Calypso St. Barth’s and old-school Trina Turk. RRR made the super-long wrap necklaces that so many ‘cool girls’ had a couple of years ago, and they’ve been killing the accessories game ever since.
#4: I.AM.GIA. has exploded onto the scene this year after being spotted on it-girls like Kaia Gerber, Inka Williams, Bella Hadid, Emily Ratajkowski, and basically every other model you can think of. Next time you’re looking for a statement piece, this affordable, streetwear-inspired Australian brand should be your first stop.
#5: Boys + Arrows is one of my favorite lesser-known swimwear brands. Every season, the swimwear stands out because of its unique and happy prints, not to mention just how incredibly comfortable each piece is. Some of their swim is reversible too!