Whether you agreed with the ending or not (please, how was it not Dorota), 2007 gave rise to Gossip Girl: a television show that dramatized the lives of “elite”, New York City teenagers, as all of their secrets were published on a website, by an unknown blogger dubbed “Gossip Girl”. Though the show ended in 2012, its legacy lives on as a beacon of style and fashion. It is no surprise that the leader of this legacy is none other than Blair Waldorf, one of the show’s protagonists – frankly, the only one I willingly connect to high fashion (do not get me started on Jenny Humphrey).
One of the myriads of fashionable trends Blair Waldorf brought to television screens (or to your toilet, on Netflix), was the headband. Personally, my 7 year old self was confused by headbands and associated them with the pain it brought while pressing into my head. For Blair, it was the modern equivalent to a crown, symbolizing one’s membership to Blair’s inner circle: a truly ostentatious lifestyle. The headband was a part of the show’s core, as no one else except the girls in that circle are ever seen wearing a headband (watch the extras, none of them wear headbands). If you are “banished”, your headband is removed. At one point, Blair uses the headband as an establishment of her legacy, passing it down to Jenny Humphrey (who will later try to ban the headbands – nice try).
While no one knows where Blair Waldorf is now, her time has come yet again. The Summer of 2019 gave rise to the headband as a concept of fashion, not merely a means of keeping hair out of your face. No, no one is using the headbands to recreate the inner circle, but rather, using headbands as a means of making a simple outfit more fashionable. Headbands can add a simple splash of color, dress up a more casual outfit, be used as a cheap method for looking boujee (if you’re on that level), etcetera. The choice of use is up to you.
Currently, one of the front runners of this trend is Zara, a Spanish brand that is one of the world’s largest apparel retailers. Historically, the company has been known to feature a unique line of headbands, offered at a cheaper price than most apparel brands. In August, the company launched their “Punk 2.0” campaign, that included the release of two traditional headbands, colored purple and black. When both were enthusiastically received by customers, since both headbands are still sold out, the company began including more styles of headbands, creating a wider array of styles, patterns, and means of accessorizing.
The brand continued their new addition of a headband line with each new campaign for their Women and TRF clothing lines.
Have no fear if you are late to this trend, Zara has been continually releasing their headbands, and clearly does not intend on stopping anytime soon. So, what are you waiting for Upper East Siders? Go do Queen B proud and wear her legacy with pride.
Definitely Not Gossip Girl