If you go to Wake Forest, there is a 95% chance you’ve witnessed me lugging a J. Crew package around campus. I’ll admit—I am an addict. I have everything sold by the outfitter, from cashmere sweaters to every wash of denim to Cosabella lacy underwear to signature white tees.
I was (embarrassingly) excited when my Instagram and Snapchat newsfeeds began to fill with pictures of J. Crew’s Fall/Winter 2016 Collection. In mid-2015, the brand—while undergoing major job cuts and quarterly losses—named Somsack Sikshounmoung J. Crew’s Head of Design, a position he also held at the company’s little sister brand, Madewell. Since this change, J. Crew issued a revamping and a stronger focus on “iconic classics with a twist” and heritage items.
The J. Crew FW16 Collection is best described as academic, quirky, luxurious, eclectic, and polished. Both the men’s and women’s collections reminded me of a combination of recent Gucci and Marni.
Sikshounmoung’s debut season included bold, empowering colors for every layer. The bright pinks and yellows follow the brand’s traditional preppy tones, while items like suede and velvet lace up pumps keep the collection up-to-date.
Faithful to CEO Jenna Lyons, leopard print was also a common thread found in the fall collection. As Lyons stated, “As far as I am concerned, leopard is a neutral.”
J. Crew displayed their love for layering and blending patterns and textures. Every model showed the brand’s versatility with mixtures of silk, wool, and cotton.
The FW16 menswear appears to be a merger of Brooklyn hipster, Wes Anderson male lead, and stylish prep school professor.
Overall, Somsack Sikshounmoung designed an incredible and wearable collection for J. Crew. From each detail to full outfit, J. Crew’s FW16 collection can be the key to pulling the brand out of its economic rut.
(All images from Racked.com, WWD.com, & Popsugar.com. )